Get Ready for SXSW Online 2021


Once again South by Southwest (SXSW) will set out to celebrate creativity, ingenuity and innovation in its annual mix of conference formats, music and film festival, trade show and more.


SXSW Online 2021 will take place from March 16 – 20 and mark the Austin, TX (USA) based festival’s first digital-only edition. The Creative Industries Exhibition will already open its virtual doors as early as March 1, 2021.

Germany is once again poised to be one of the largest international delegations at SXSW, the world‘s most innovative conference & festival hybrid at the intersections of art x creativity x innovation x social impact.  

As an Official Partner of SXSW 2021, german.innovation will be the main point of contact for German delegates at this year‘s virtual conference. To address the need for meaningful digital interactions amidst a multitude of ubiquitous global challenges, german.innovation will host a number of highly curated, interactive content and networking formats focused on some of the most pressing current (social) issues. 
Formats are designed to showcase German innovation as well as to facilitate transnational knowledge exchange, striving to unlock the interdisciplinary collaboration potential amongst the international SXSW innovator community. 


german.innovation Events @SXSW ONLINE 2021 

NEXT IN SUSTAINABILITY Germany’s most innovative startups

March 17
11 am CDT | 5 pm CET

Join us for the QVC NEXT>IN SUSTAINABILITY startup pitch finale during SXSW. The public debate on sustainable consumption is here to stay and interest in a sustainable lifestyle is growing. Innovation is essential to overcoming the challenges associated with protecting the climate – and startups play an important part. The category ‘Innovation‘ takes their role as catalysts into account and provides founders with an international platform enabling them to showcase ideas for a sustainable future.

!TS Future - Game Changer in Transport & Mobility

March 18
12.30 pm CDT | 6.30 pm CET

Interested in changing the game in intelligent transport and mobility solutions? Then join us for an hour of expert insights and insider discussions leading up to the !TS Future Congress ! Meet some of the most promising startups in the field, showcasing future-facing technologies that will contribute to a safer, more sustainable, and more efficient future. Automated driving, smart infrastructure, drones, you name it – the future is here, and you can watch it live!

Digital Social Sustainability for a Smarter World

March 16-20
1.15 pm CDT | 7.15 pm CET

How can we enable a fair, diverse, connected, transparent and democratic use of technology that leaves no one behind? During this year’s digital SXSW edition, Holger Volland invites international experts for a daily talk series on CLUBHOUSE. Join the discussion on Digital Social Sustainability topics like ethical AI, mobility challenges, digital social gaps, smart cities, the digital health challenge, (digital) accessibility and inclusion and many more. Join us on CLUBHOUSE!

Lufthansa FlyingLab | International Startup Pitch | Future of Travel

Applications open until March 11

Apply Now ! Lufthansa FlyingLab is looking for inter/national innovators addressing the Future of Travel across a broad field of industries and applications including Clean Energy and Carbon Offset; Health and Safety; Data and Biometrics; IoT and Process Optimization; Food Innovation, E-Commerce, Entertainment and beyond. 

Applications are open until Monday, March 11th. Four Finalists will be invited to the International Startup Pitch Event on 

Saturday, March 20 during SXSW 2021 Online. 

The Future is Smart. Are You?

March 15
at 7pm CET (Berlin) 

Join Author Holger Volland for the Release Party for his upcoming new book “The Future is Smart. Are you?,” an exploration of 100 questions on digital everyday life. The book will be published by publishers Mosaik / Goldmann on Monday, March 15. Join Holger, long time colleague Syd Atlas and friends and colleagues for this digital networking event on Monday, March 15 at 7pm CET via airmeet.

Dutch-German SXSW 2021 Kick Off

Monday, March 15
at 5pm CET

Kick off this year’s digital edition of SXSW with New Dutch Wave and german.innovation and meet entrepreneurs, creatives and innovators from the Dutch and German SXSW delegations. The joint March 15th networking event will be hosted on airmeet including a serendipity speed-networking round.


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